Clio Cosmetics leverages UGC to boost brand awareness in a new market

Clio Cosmetics is one of South Korea’s most recognized beauty brands, known for its strong domestic presence and consistent number-one rankings in the Korean market. With a long-standing reputation for high-performance makeup and trend-forward innovation, Clio has built deep brand equity across Asia.

Alongside Clio, its sister brands Goodal and Peripera are also part of the company’s in-house brand portfolio, each targeting distinct beauty segments within skincare and makeup.

To accelerate growth in the U.S., Clio partnered started their partnership with Skeepers in 2024 to collect high-quality U.S.-based user-generated content (UGC). Following early success, its sister brand Goodal also launched campaigns through the platform.

Today, the partnership plays a strategic role in Clio’s U.S. expansion by enabling the brand to gather locally relevant, authentic creator content that reflects American beauty preferences and trends.

• Managing creators through spreadsheets and individual outreach made it difficult to scale campaigns efficiently, especially for U.S. product launches
• Clio needed authentic, high-quality U.S.-based UGC that could be repurposed across ads, Amazon pages, and social channels
• Beyond seeding products, Clio needed centralized tracking, creator re-engagement, and qualitative insights to power smarter future campaigns

As Clio Cosmetics expanded its focus to the U.S. market, it encountered several structural and operational challenges that limited the scalability and efficiency of its influencer and UGC strategy.

1. Manual and Time-Consuming Influencer Management
Before partnering with Skeepers, Clio managed its influencer marketing efforts entirely manually. The team searched for creators independently, built internal spreadsheets, and contacted each influencer one by one.

This approach created multiple bottlenecks such as:

– Time-intensive outreach and follow-ups
– Difficulty tracking which creators had been seeded
– Limited visibility into campaign performance
– Operational strain when managing multiple creators simultaneously
– As campaign volume increased, especially with new product launches, this process became increasingly unsustainable.

2. Limited Brand Awareness and need for U.S. Market Expansion
While Clio is a leading brand in Korea, its brand awareness in the United States is still developing. Entering a competitive beauty market like the U.S. requires locally relevant content that resonates with American consumers.

However, sourcing U.S.-based creators at scale, ensuring product distribution, and collecting authentic content reflective of U.S. beauty trends was operationally complex. The brand needed a structured way to identify and collaborate with creators living in the U.S., without overloading internal resources.

3. Moving Beyond One-Time Product Seeding
Initially, influencer gifting often resulted in isolated content pieces with limited long-term tracking or reuse.

Clio needed a more strategic approach that would allow them to track which creators were previously seeded, re-engage high-performing creators. They needed a solution to analyze campaign performance data in one centralized system, and plan future campaigns based on qualitative insights.

4. Content Need For Paid Media
Clio Cosmetics needed a library of licensed content that th reuse for paid media and digital advertising. The brand leveraged gifting to generate content at scale to meet their need for:

– High-quality videos suitable for TikTok-style storytelling
– Content strong enough to repurpose for Amazon product pages
– Assets usable across ads, social media, and digital marketing materials
– Manually reviewing, organizing, and selecting usable assets added another layer of complexity.

5. Measuring the Right Success Indicators
For Clio, quality content that can be reused across marketing channels is important. The team evaluates creator application rates for new product campaigns, the quality of submitted videos, and authenticity, and genuine product affinity reflected in content.

Without a centralized system, collecting these qualitative insights and translating them into strategic decisions for future launches was challenging.

• Skeepers replaced fragmented spreadsheets and manual outreach with a single platform that streamlined creator discovery, product fulfillment, and content management
• Clio gained the ability to track creators, analyze performance, and re-engage high-performing profiles turning gifting into a structured, data-informed growth engine
• UGC gathered through campaigns was repurposed across ads, Amazon pages, and social channels, helping Clio build stronger U.S. brand awareness and drive measurable growth

To overcome its operational challenges and scale its U.S. expansion efforts, Clio partnered with Skeepers to centralize and streamline its influencer gifting and UGC strategy.

Before Skeepers, Clio’s team managed everything manually, from searching for creators to tracking outreach and product shipments. By launching campaigns directly on the platform, creators based in the United States could now discover opportunities and apply themselves.

This significantly reduced the time spent on outreach and coordination. This gave Clio greater control over selecting the right profiles for each campaign. Product fulfillment, creator selection, and content collection were all managed within the same system, eliminating fragmented workflows and improving overall efficiency.

Beyond simplifying operations, Skeepers helped Clio move from one timeone-time product seeding to a more structured, long-term approach. The platform made it easier to track which creators had been previously gifted, review campaign performance, and maintain ongoing relationships. Instead of losing visibility after a campaign ended, Clio could analyze results within a single dashboard and use those insights to inform future product launches and marketing plans.

Most importantly, Skeepers enabled Clio to collect locally relevant content from U.S. creators that could be reused across multiple marketing touchpoints. The UGC gathered through campaigns was repurposed into digital advertising assets, integrated into Amazon product detail pages, and shared across brand social channels. This multi-channel reuse strategy allowed Clio to extract ongoing value from each campaign, strengthening brand visibility and supporting awareness growth in the U.S. market.

Skeepers has helped Clio increase brand awareness by enabling them to collect authentic content from local U.S. creators. The high-quality videos make it easier for them to introduce their products to new audiences. By integrating creator-generated materials into ads, Amazon pages, and social channels, they have been able to present Clio in a more relatable and trustworthy way to U.S. consumers, which supports steady growth in market visibility.

Through a more integrated, efficient, and data-driven approach, Skeepers transformed Clio’s influencer gifting strategy into a scalable engine for authentic content creation and international brand expansion.

• Beyond volume, Clio used creator application rates and content authenticity as strategic KPIs, refining product launches based on qualitative storytelling insights
• By repurposing creator content into paid ads during Amazon Black Friday, Clio drove a significant increase in external traffic—strengthening U.S. awareness and commercial performance.

The partnership between Clio and Skeepers translated into both qualitative insights and measurable performance gains.

Beyond these performance metrics, Clio closely evaluates the qualitative side of campaign success. One of the first KPIs for new product launches is the creator application rate once a campaign goes live, which helps gauge early market interest. The team also reviews the storytelling quality and authenticity of submitted videos. This is to assess whether creators genuinely connect with the product and whether the content resonates with U.S. audiences.

The impact extended into retail performance as well. During the 2025 Amazon Black Friday period, Clio leveraged UGC collected through Skeepers in social ad campaigns. As a result, the brand recorded a significant increase in external traffic sessions to its Amazon brand store compared to the previous year. This validates the effectiveness of repurposing authentic creator content into paid media.

Most importantly, Skeepers supported Clio’s broader goal of expanding brand awareness in the United States. By integrating locally produced UGC into digital ads, Amazon product detail pages, and social channels, Clio and its sister brand Goodal were able to present their products in a more relatable and trustworthy way to American consumers. This has contributed to steady growth in market visibility and laid a strong foundation for scaling campaigns across the U.S. market.